The following macros are available on our platform:

  • {click_id} as a unique ID
  • {source} as the referring publisher (eg. cnn.com)
  • {country}
  • {city}
  • {device}
  • {ip_address}
  • {cost} returns the cost for cpc campaigns only

You can also turn on pixel or postback tracking in the campaign settings to track conversions.

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